The Barnes & Noble NOOK Tablet is a game-changing new device. With 16GB of memory (expandable), a 1Ghz dual-core processor, 1GB of RAM and the lowest reflection glare of any tablet on the market, the device is not only twice as powerful as any other e-Reader on the market, but on par with any tablet.
Naturally, as B&N significantly upgraded the functionality of the device, it called for an upgrade of the tablet’s look and feel as well. Vim & Vigor was selected as the team responsible for the NOOK Tablet’s CMF (Color, Material and Finish). The Barnes & Noble team wanted to give the device a premium look with a universal appeal. Vim & Vigor was up to the task, designing the tablet with a sleeker visual appeal than that of its little brother, the NOOK Color, but still clearly part of the same product family.