Best Buy®, a leader in consumer electronics retail, engaged CRE8 DESIGN to conceive and develop a series of iPad accessories under Best Buy®’s exclusive brand. The team went through consecutive stages that included need studies, ideation, usage scenario studies, validation, and elimination to build a group of innovative and relevant accessories.
The iPad® Keyboard Capsule solves three pain-points currently associated with the iPad®: protection during transport, effective typing on a touch keyboard, and the ability to hold the unit in place for extensive periods of time.
The iPad® Keyboard Capsule features a hard shell casing that can be opened like a notebook and that allows the iPad to be removed by one simple glide of a button. The device also comes with an ultra-slim scissor-type keyboard that automatically connects to the iPad® via Bluetooth when opening the capsule.
An innovative, simple and durable L-shaped hinge structure allows the iPad® Keyboard Capsule to be steadfast during tough screen operation and, as a plus, the hinge also offers multiple viewing angles. Resonating with both our client and the end user, the iPad® Keyboard Capsule received the coveted Red Dot Design Award.