High energy, high impact advertising, packaging and marketing programs for performance insulation, athletic apparel and sport watches a ski resort.
• PrimaLoft® Advertising Campaign: Consumer advertising for PrimaLoft® performance insulation blends attention getting imagery with athlete photos for a distinctive and technical look.
• Champion Hangtag System: Color coded hangtag system for women's athletic apparel instantly communicates product type and price range to help eliminate consumer confusion at point of sale.
• Timex Packaging: Timex Ironman Heart Rate Monitor watch packaging sports an upscale branded look with product level indicators to make it easy to shop.
• Hunter Mountain Ski Resort Promotion : A bold identity for the 'Big Lift' ski pass promotes pre-season sales with a fun and irreverent feel.