…me Too women’s fashion footwear brand has a reputation for delivering exceptional style, quality, and comfort but they were interested in growing brand recognition and perception among retailers and consumers. Alternatives conducted research and analysis and developed a marketing strategy to increase visibility and propel the brand forward. The re-branding of …me Too includes logo, branding elements, usage guidelines, product packaging, advertising and sales materials that work together to maximize the …me Too image. The fashionable, friendly, conversational brand identity has accelerated the growth of the brand and business.
• Shoebox packaging system for mainline products and line extensions
• Fashion look book makes a statement with editors
• Footwear trade advertising “gets the new …me Too conversation started”
• In-store informational materials for retail partners
• Company identity and letterhead system
• Distinctive …me Too branding elements translate to product details.
• The "Sweet Treat" gift with purchase consumer incentive includes custom sugar plum lip gloss and nail lacquer.