About Us

NewDealDesign is a San Francisco based design agency specializing in product and information architecture for consumer and commercial experiences. Ranked among the top design agencies in the world, we create iconic, award-winning products across the physical, virtual and business categories. Our clients range from start-ups to large corporations and include Dell, Logitech, Fujitsu, Better Place, Toshiba, SlingMedia, Fitbit and many more.

For more than a decade, we have been creating products that stand above the fray with their grace and simplicity. Having produced dozens of objects that embody the hallmarks of elegant and intuitive designs, NewDeal has emerged as a leading voice in international design. Equipped with the right talent, intuition and skill our studio has created some of the most successfully-designed objects of the decade.

We strive for simplicity in the make, use, and service of a product.
We seek clarity in defining the role that physical and virtual objects play in life.
We render a style that balances the notable and the workable.

Using an innovative process called “Hybrid Design”, we have accumulated over 100 design awards. Merging industrial, interactive, and brand design our multi-faceted team brings a wider perspective to projects – creating deliverable solutions that are both forward thinking and marketplace successful.


  • IDSA
  • AIGA
DAThis firm is an adopter of the Designers Accord


  • Dell
  • Toshiba
  • Better Place
  • FitBit
  • Lytro
  • Logitech
  • Sling Media



Staff Size




  • Industrial Design
  • Strategic Consulting
  • Interaction Design

Typical Project Budget

Not Specified

Main Office

909 Battery St
San Francisco, CA 94111
United States


Gadi Amit
phone: 415.399.0405
fax: 415.399.0403

Social Media


Design Directory


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