About Us
Whipsaw creates innovative products of all kinds including consumer products, business equipment, industrial goods, and medical devices. In 2009, Fast Company ranked Whipsaw among the "Top 5 design firms".
Our clients range from start-ups to international Fortune 100 companies.
Our purpose is to make excellent products and experiences that advance the state of the art while helping people in a meaningful way, and to help our clients succeed. Our solutions aim to support our client’s business objectives, with a goal to increase revenue, improve market position, and enhance corporate value. We strive to make a product or system come alive and ultimately succeed - by making strong clear connections between the brand, the product experience, the product performance, and the product identity.
Whipsaw offers industrial design, research, brand strategy, aesthetics, human factors, interaction design, engineering, prototyping, and product development.
What are we really good at?
- Providing the very highest level of Industrial Design and Engineering quality.
- Creating interesting and intuitive products that connect emotionally with end users.
- Strategically aligning all elements that make a great product or brand experience (integrating innovation, problem solving, form, function, ease of use, features and cost objectives).
- Consistently delivering successful products to the market. For twelve years Whipsaw has created hundreds of products, many of which became big market hits. All of the products you see in this directory are on the market and selling briskly.
Whipsaw has been recognized around the globe as a leading design firm. We have won over 130 design awards, granted over 150 patents, and published widely (see "accolades" on website). Our creations are in the Smithsonian Institution’s Cooper Hewitt Design Museum, the Chicago Athenaeum Museum of Architecture and Design, and the Pasadena Museum of Art.