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Lucozade F1 Bottle

Client: GlaxoSmithKline

(News item from DCA's website - 19th March 2012)

DCA designs new drinks bottle for Lucozade.

Last year Lucozade entered into a 5 year performance partnership with the Vodafone McLaren Mercedes Formula 1 team, supplying the 2 drivers and the team with a range of Lucozade products that will play an integral role in their preparation, performance and recovery. As part of the partnership, Lucozade seized the opportunity to design a unique drinks bottle for the team and commission DCA for the task.

The new bottles have been developed in partnership with the GSK nutritional design team, building on the simple branded SIGG bottle produced for the 2011 season. The new drinks bottle incorporates an elastomeric skin whose function is to improve grip both in the hand and when placed on the car, whilst the taut pattern of perforations in the skin conveys the vitality and dynamism of the brand. The driver’s bottle is finished off by a drinking straw with a silicon valve which can be clipped to the side of the bottle for spill free fluid delivery, on demand.

The uniquely branded bottles were manufactured by Gemini prototyping and have been customised for Lewis and Jenson with the individual drivers' names printed on the shoulder of the bottle.



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