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Brow Line

Client: Benefit Cosmetics

Benefit is well known for being a champion of beautiful brows everywhere. Having already established a global network of brick and mortar brow bars, the next step was to create a complete line of products that provide all of the tools needed to master the eyebrow.

Dashdot created a visual language that represents the brand's playfully luxurious attitude, and that unifies the entire range of brow products. While the line works together as a family, it was important to give each product it's own voice and attitude.


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Cosmetics packaging


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