Here are links to some information rich websites on new product strategy and development:
The New Product Development Body of Knowledge
An extensive collection of the A to Z of corporate strategy and new product development, covering basics such as Porter's Five Forces to the fuzzy front end and ideation techniques.
The Tabor Report on Product Strategy
Do you have a problem here? It is very rare that you'll perceive product strategy as the critical issue from within your company. The symptoms you'll notice are unfocused value propositions, poor press and analyst reviews, difficulty getting leads, no repeatability in sales cycles, endless pricing debates, poor sales volume, and a high degree of shelfware. You are likely to believe you have a "target market problem" or a need to "rework the go to market plan," when the problem is the product itself. For lots of psychological reasons, people outside your company will see a product issue much more clearly than you.
Product Design: One strategy for the Environment and Business
On waste from the Texas Government.
Guidelines for designers working on designs for the elderly
What is such a market looking for? In a recent study my organisation undertook with an American research corporation, the fundamental requirement of elderly people that emerged was that the product should enhance and not degrade their health. This conclusion, however does not have as easy application as might at first be thought.
An outline of the NPI process along with a comprehensive list of tools and techniques used during the product design process.
Guide to effective product design.
Answering questions from "what is good design?" to "How do we reduce risks by prototyping?" Recommended - Briefing an Industrial Designer
