Digidesign's ICON sound console unit has become a best seller with record sales documented since its launch.
"We've seen some amazing ICON adoption stories over the past year," says Digidesign ICON sales director Rich Nevens. "In addition to significant sales to industry leaders like Disney, ICON was used to mix the Oscar nominated films Good Night, And Good Luck; Syriana; Hustle and Flow; and The New World - in addition to mixing all of the live music for this year's Grammy Awards. ICON has built a proven track record in a very short time and we're thrilled that Disney has now made it a part of its audio postproduction workflow." Other recent ICON installations include Warner Brothers, Universal Studios, Microsoft Studios, Ascent Media, Dubbing Brothers, Margarita Mix, Post Logic, and Resonate.
The ICON was designed by NewDealDesign LLC of San Francisco and here is their case study sharing how they created a unified design strategy for this complex yet customizable product, bringing interface design, industrial design, an understanding of the specialized user requirements to this bestseller.
Thanks to DD intern Rebecca Frisch for creating the case study PDF.
