This is an outline of the simplified process of selecting a design firm. This is not intended to be exhaustive and each topic will be covered in greater detail in future posts. Here is a suggested checklist of criteria by which to evaluate each firm.

Step 1 - Selection

a. Identify objectives, critical issues and program
b. Establish selection time frame and brief
c. Invite appropriate firms to submit written proposals presenting their qualifications and capability
d. Evaluate proposals are evaluated and a short list determined
e. Arrange tours of your company/site for the shortlisted firms
f. Conduct interviews and portfolio reviews and rank shortlisted firms order of preference

Step 2 - Definition

a. Top ranked firm is invited to participate in further discussion to develop a fuller understanding of the project requirement
b. Scope of service required for project is agreed and fees negotiated
c. Upon agreement, the creative/design process commences, as per the agreed scale of fees
d. If agreement cannot be reached with the top ranked firm, negotiations are broken off and commenced with second ranked firm and so on until agreement is reached

Step 3 - Retention

a. The agreement covering the above negotiated arrangement is executed
b. All firms involved are advised of the outcome of the selection process
c. A report is prepared setting out the reasons for the final selection - compare against suggested Selection checklist

As you can see, this resembles the candidate selection process for a job opening.

Courtesy AGDA