Fortune Magazine says, Design guru Scott Henderson has won numerous awards for his cutting-edge work for companies like Cuisinart, Hewlett-Packard, and OXO International. Today, he's helping design a box to hold diaper rash ointment.
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To gain an edge, smart manufacturers are doing whatever it takes to capture the attention (and aesthetics) of today's chic parents-to-be who are willing -sometimes even eager - to pay top dollar for products that seamlessly blend fashion and function.

"They realize, like so many companies don't, that design is the last great competitive advantage," says Henderson, who has two kids himself, and says that Skip Hop [bags pictured above] is his favorite client.

And not just companies but designers themselves are jumping in the fray with products specially created for young children and infants, starting their own firms like Arizona based Boon who recently got noticed by Target after winning the Innovation award at the Juvenile Products Manufacturers Association trade show with the FrogPod shown below.

The Intellicot, created by four men whose final industrial product design project at Britain's Coventry University turned into "a labour of love" is another such story of a company created around a product. It is an aquarium-like creation, with classic wooden bars swapped for a breakout-proof polycarbonate glass wall and features a built-in video camera, connected to a portable monitor, that can be carried around the house.

Other trends showing up in the baby product segment of late include Walmart's entry into organic cotton baby clothes and organic baby foods plus all natural cleaning products. Looks like green is in as well as good looks.