About Us
We are a strategic human-centered design consultancy balancing end-user needs with business expectations.
Bottom-up: We develop an understanding of end-user behaviors, motivations, attitudes, and needs to uncover exactly what will delight your customers.
Top-down: We fully immerse ourselves to learn your business in order to generate new revenue streams.
Through our balanced Innovation Process, these two paths meet in the middle. This has been the basis for success for our many customers for more than 14 years. From end-user research, to trend analysis, to award-winning product & interface design – we're the innovation and design partner committed to growing your business. Learn more about our full suite of capabilities, and find out how Balance can build your custom plan for success.
Awards
- IDEA Awards Finalist IDSA 2013
- IDEA Awards Finalist IDSA 2014
- Spark Awards Finalist Spark 2016
- Good Design Award Chicago Athenaeum 2016
- Excellence in Design GOLD Appliance Design 2017
Affiliations
- IDSA
- OAI
- AAMI