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About Us

Founded in 2009 by Michel Rojkind (architect) & Alberto Villarreal (industrial designer), AGENT is a Mexico City-based firm focused in Strategic Product Design and Innovation.

AGENT works with clients in 3 continents (Europe, Asia and the Americas) in a diverse range of industries such as: sports equipment, consumer electronics, interiors and furniture, travel accessories, as well as technological & cultural innovation.

AGENT founders have gained world recognition and are positioned as opinion leaders in the industry. Both of them have been invited to a number of public talks internationally including TEDx, and their work has been published in print and electronic media around the world.

In 2012 AGENT was included in the list of Top 10 International Design Studios by the Red Dot Institute, under the Design Concept Ranking. In 2011 Michel Rojkind & Alberto Villarreal were both included in the list of the 11 Most Influential Mexican Entrepreneurs by Milenio Press Group.

Other awards they have received include: iF Hannover Design Award, Chicago Athenaeum Good Design Award, and IDSA International Design Excellence Award.

With its headquarters in Mexico City, AGENT's multidisciplinary team is constantly looking for opportunities to innovate and to redefine current problems as design & business opportunities.


  • Luminary Award Red Dot 2010
  • Best of the Best Red Dot 2010
  • Honorable Mention The CSS Awards 2010
  • Well-Tech Award Finalist Well-Tech 2012
  • e-nnovation Contest Finalist DSM 2012
  • IDEA Award Finalist IDSA 2012
  • Top 10 Design Studios Ranking Red Dot 2012
  • National Winner Latin America BraunPrize 2012


  • Mabe
  • Plantronics
  • Coca-Cola
  • Nike
  • Konica-Minolta
  • Aava Mobile
  • Grupo Industrial Saltillo
  • Samsung



Staff Size




  • Industrial Design
  • Strategic Consulting
  • Interior Design

Typical Project Budget

Not Specified

Main Office

Tamaulipas 30, piso 12
Col. HipĆ³dromo Condesa
Mexico, DF 06140


Monique Rojkind
phone: +52 55 52 80 60 00
Website: AGENT

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