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Five Star Big Mouth Backpack™

Client: Five Star

Although the basic functionality of the backpack used by students has not changed, the new Five Star Big Mouth™ backpack understands that students frequently interact and access study material and a growing number of electronic devices throughout the course of the school day. When ACCO turned to DesignThink to help evolve the thinking for their new backpack, our designers quickly honed in on improving the student’s accessibility and offering protected storage for tablets and other electronics. The large zipper flap offers unprecedented ease-of-access to stored items which supports the student’s behavior of grabbing 5 minutes here and there to do homework when they had down time before they got home. With an eye on the future, an external padded pocket supports the growing use of tablets in the classroom, making the Big Mouth backpack a smart choice for today’s student and beyond.


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backpack backpack design Innovation IP creation patent protection Product Design School Supplies Soft Goods


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