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An Evolution That’s Only Natural

Client: Natural Light

t’s a fact: frat guys like beer. Another fact: frat guys love cheap beer. On campuses across the US, there’s a notoriously inexpensive brew everyone knows: Natural Light—“Natty Light” if you’re not a dork. But to stay stocked in students’ fridges, the brand needed to modernize—coming off fresh, but still old-school.

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