Whipsaw Inc.

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Topcon Commercial GPS Line

Client: Topcon

Whipsaw designed and engineered the highly acclaimed and market-leading Topcon commercial GPS product line. These products are used by surveyors, civil engineers, farmers, and contractors to establish an exact position on earth or to guide moving equipment like tractors and road graders using GPS technology.

Whipsaw created all Topcon products to be easy to use, balanced, and quick to deploy. We unified the product line with an appropriate and confident “tool” aesthetic that is unique to Topcon. We engineered these products to withstand anything – they are incredibly rugged, drop-proof and waterproof to IPX6 & 7 standards.

Whipsaw also accelerated the product time-to-market, reduced product cost, and streamlined the development and production process of each product.


IDEA Silver 2008, Red Dot Product Design 2007, G-Mark Gold 2007, Chicago Athenaeum Good Design 2007, iF Product Design Award 2007, Spark Good Design 2007, ID magazine Design Distinction 2009, Pasadena Museum of California Art Inductee 2007


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