Brand-Katalyst is a full scale branding and design firm with offices in New York City and Berkeley California. We specialize in packaging design, brand identity, web design + development.
Our approach to design emphasizes the subconscious neuro-responses consumers have to color, layout, informational hierarchy and visual texture. In a marketplace overrun with visual stimuli, these elements contribute to a decision making process that can happen in a matter of seconds, making brand identity an immensely powerful tool in differentiating your company from the competition.
When working with new clients, our team conducts extensive trend research and analysis, using color theory and forecasting to understand your specific market and predict where it is headed. This process allows us to build unique, culturally relevant brand identities that create strong emotional responses and consistently grab consumer attention.