Anvil Studios, Inc

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ALEX Bottle

Client: Nice Reusables, Inc

CLEANable. comPACKable, customSIZEable. ALEX is able. The unique design of this bottle features a patent pending mid-body split, called the Clean Seam Technology. This allows ALEX to be easily cleaned by hand or in the dishwasher and compact down to half size for space-saving during shipping or traveling. The modular design also allows for mixing-n-matching of bottle colors and sizes.

Anvil realized that in a saturated metal water bottle market, Nice Reusables needed to differentiate themselves through innovative functionality and iconic design. Easy to clean and efficient storage was the starting point, but laser-focused attention to details, proportions, and form were key to the products launch success. Anvil worked with Nice Reusables through every step of the product development process from initial concept ideation to manufacturing liaison and factory quality visits.


Chi Athenaeum GOOD DESIGN 2010, IHA Housewares Finalist 2011, IHA Housewares Best of Category 2011, reddot reddot Award 2011, Chi Athenaeum Green GOOD DESIGN 2011, IDSA IDEA Finalist 2011, Core77 Core77 Design Award 2011


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