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Myo

Client: Thaimic Labs

Revolutionary technology deserves a revolutionary package. From the inside out, we literally built the packaging into the product, and pushed the limits of pulp engineering in the process.

The Myo Gesture Control Armband presented us with a unique design challenge: how to both display and holdfast a product that’s made to move. The package we designed combines form and functionality, like the Myo itself.

Our goal with this design was to use minimal material, while giving maximum visibility. The clear top window displays the product from all angles, while the interior pulp casing holds it firmly in place, interlocking precisely with the design of the band itself. Removing the top unlocks and releases the Myo from display mode, allowing the buyer to slip it right onto their arm. Buyers will want to open it right away, but may delay gratification to admire the Myo just a little longer.


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Myo Myo packaging Packaging design Thaimic Labs Thaimic Labs packaging


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