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Water: the Hot New Thing

Client: Spritzer

Snow-capped mountains, ice-blue color schemes, romantic references to natural geysers and trickling streams—the motifs found on most water bottles have made for a category of sameness.

To launch a new bottled water from Malaysia-based Spritzer, we rewrote the rules, telling a brand narrative no one had heard. Spritzer doesn’t just derive from a more exotic locale, it is silicon rich, touting proven benefits like clearer skin and stronger joints. The brand is vitality in a bottle—and it deserves an expression to match.

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