Our team developed a new digital and multi-channel campaign for Centra - one of Indiana's largest credit unions. Centra wanted to engage millennials who notoriously have a low awareness of credit unions. We focused on a topic they know a lot about - "Adulting," defined by Urban Dictionary a "doing grown up things and holding responsibilities."
We set out to demonstrate that while adulting is often hard, Centra makes it easier. Centra offers educational programs and services that assist millennials in better managing their finances. And financial independence leads to healthy future finances. The ongoing campaign, which launched in June, 2017, includes TV (four spots), social, experiential, video, digital, OOH and in-branch POS.