Pensa's packaging for Woodmates' wood-staining tools demonstrates the same understanding of DIY users that we brought to the design of the tools themselves. To convey the idea of a complete solution, our packaging design makes it easy to see at a glance that the various tools work together as a system. It assists consumers in choosing tools and finding the right replacement pad for each tool. Because most of these tools never existed on the market before, clear guidance about function is key. To that end, a single, simple illustration on the front of each package demonstrates the unique function of each tool. All together, the packaging embodies the brand's promise of "wood staining... made simple."