Sequoia-studio is an industrial design agency of value creation founded in 2008 by Pascal Bardel and Nicolas Melan.
Our job is not about creating beauty, hype or sensation.
At Sequoia-studio, the job of industrial designer is to create value, to give meaning and relevance to your products. Our job is to understand your project scope and objectives. Our role is to help you create sustainable business thanks to more desirable products, stronger user experience, clearer and more impactful brand image and greater customer loyalty.
We believe that design can only truly fulfill its role in this way, transforming an expense into a real investment.
Love, beauty and glory... NO! Project, passion and purpose... YES!
For you, creating the right products at the right time is essential. The stakes are high. It’s all about making the right decisions. You are demanding when it comes to choosing your design professional (industrial/consulting/coaching), and rightly so. But what does it mean to be a professional industrial designer?
Being professional is about giving you the right design solution to your project requirements in a timely manner, but that is not all. It is also about helping you understand why. Why the solution is relevant and why it fits. We use objective criteria to test design viability and potential value creation for your business. This means having the necessary skills to assist you at all stages of the product design process (market analysis, customer expectations, branding, CAD design, follow up, industrialisation). But it also implies having the consulting and design coaching expertise to address all issues related to your business development.