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Lexicon selected Essential to reposition their best-in-class recording studio brand as a technology-design leader in home recording.

Building on our deep experience in the music industry, Essential quickly evaluated the competitive landscape and identified key unmet user needs. Our team solved a number of usability issues by inventing an unprecedented form factor designed to live in the previously unused desktop space between keyboard and monitor.

By engaging key retail customers in the design process, critical buy-in and price point feedback was established, minimizing launch risk while paving the way for market success.

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