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ChotuKool: Technology Innovation & Design

A product innovation that delivers pride of ownership to the most discerning yet stays affordable to those who need it most. Designing a cooler with thermoelectric technology brought the benefits of refrigeration to an electicty-dark rural India. At the same time, material and process exploration created a new product construction - bringing customisable, co-created mobile cooling for urban youth. Design delivered not just technology innovation, but aspiration and pride of ownership.


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