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Best Buy® Keyboard Capsule for iPad® 2

Client: Best Buy

Best Buy®, a leader in consumer electronics retail, engaged CRE8 DESIGN to conceive and develop a series of iPad accessories under Best Buy®’s exclusive brand. The team went through consecutive stages that included need studies, ideation, usage scenario studies, validation, and elimination to build a group of innovative and relevant accessories.

The iPad® Keyboard Capsule solves three pain-points currently associated with the iPad®: protection during transport, effective typing on a touch keyboard, and the ability to hold the unit in place for extensive periods of time.

The iPad® Keyboard Capsule features a hard shell casing that can be opened like a notebook and that allows the iPad to be removed by one simple glide of a button. The device also comes with an ultra-slim scissor-type keyboard that automatically connects to the iPad® via Bluetooth when opening the capsule.

An innovative, simple and durable L-shaped hinge structure allows the iPad® Keyboard Capsule to be steadfast during tough screen operation and, as a plus, the hinge also offers multiple viewing angles. Resonating with both our client and the end user, the iPad® Keyboard Capsule received the coveted Red Dot Design Award.


reddot Product Design Award 2012


BestBuy CRE8 Product & Brand Identity Product Design

Design Directory


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